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# Auris Research — Brand Direction Decision Decision reached 2026-05-29. Pursuing the Furnace register: industrial, concrete-and-ember aesthetic, brutalist typography. Informed by brand research across Anduril, Hadrian, Saronic, Varda, Castelion, True Anomaly, Stoke Space. Two favoured directions within Furnace: C1 (Ember — saturated orange-red accent, volcanic heat) and C3 (Misregister — CMYK separation/risograph distortion, print-artifact aesthetic). Logo direction: L2 Attitude Emblem with Furnace treatment — stripped attitude-indicator disc, single ember horizon accent, heavy condensed wordmark. Recommended hybrid: L2 mark + L1 wordmark typography. Rationale: the hyper-tech re-industrialization aesthetic (declarative voice, civic-industrial frame, doctrine vocabulary) fits the Auris Research practice better than academic or SaaS registers. The Misregister move is rare in this space and signals analog provenance without mascot-coded imagery.

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